This Privacy Policy outlines how aurora-side.com (referred to as the “Site” or “we”) gathers, uses, and shares your Personal Information when you visit or make a purchase through the Site.

Collection of Personal Information

During your visit to the Site, we gather specific details about your device, interactions with the Site, and essential information required to process your purchases. Additionally, if you reach out to us for customer support, we may collect supplementary information. In this Privacy Policy, we term any information that can uniquely identify an individual, including the mentioned details, as “Personal Information”. Refer below for further insights into the Personal Information collected and its purpose.

Device Information

  • Examples of Personal Information collected: web browser version, IP address, time zone, cookie details, viewed sites or products, search terms, and interactions with the Site.
  • Purpose of collection: Ensuring accurate Site loading and conducting analytics on Site usage for optimization.
  • Collection source: Automatically collected upon Site access using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for business purposes: Shared with our processor Shopify.

Order Information

  • Examples of Personal Information collected: name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number.
  • Purpose of collection: Providing products/services, processing payments, arranging shipments, sending invoices/order confirmations, communication, order screening for potential risk or fraud, and offering information/advertising based on your preferences.
  • Collection source: Information provided by you.
  • Disclosure for business purposes: Shared with our processor Shopify.

Customer Support Information

  • Examples of Personal Information collected: Details pertinent to customer support.
  • Purpose of collection: Provision of customer support.
  • Collection source: Information provided by you.
  • Disclosure for business purposes: Not applicable.

Sharing Personal Information

We share your Personal Information with service providers aiding in service provision and contract fulfillment, as previously outlined. For instance:

  • Shopify powers our online store. You can review how Shopify handles your Personal Information here.
  • We may disclose Personal Information to adhere to laws, respond to legal requests, or safeguard our rights.

Behavioral Advertising

As delineated earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe align with your interests.

  • We leverage Google Analytics to comprehend our Site users better. For more details on how Google uses your Personal Information, visit here. To opt out of Google Analytics, access here.

For deeper insights into targeted advertising mechanics, visit the Network Advertising Initiative’s educational page here.

You can opt out of targeted advertising through:

You can also partially opt out by visiting the Digital Advertising Alliance’s opt-out portal here.

Utilization of Personal Information

We utilize your Personal Information to furnish our services, which encompass product sales, payment processing, order shipping, updates on new products/services, and offers.

Legal Basis

As per the General Data Protection Regulation (“GDPR”), if you reside in the European Economic Area (“EEA”), we process your personal information under specific lawful bases:

  • Your consent;
  • Execution of the contract between you and the Site;
  • Adherence to legal obligations;
  • Protection of vital interests;
  • Performance of a task in the public interest;
  • For our legitimate interests, not overriding your fundamental rights and freedoms.

Retention

Upon placing an order through the Site, we retain your Personal Information for our records, unless requested otherwise. For details on your right of erasure, refer to the ‘Your rights’ section below.

Automated Decision-Making

If you reside in the EEA, you hold the right to object to processing dependent on solely automated decision-making (including profiling) that significantly affects you. We:

  • Engage in limited automated decision-making through Shopify to prevent fraud, devoid of a significant impact on you.
  • Implement services containing elements of automated decision-making, e.g., temporary denylists for IP addresses and credit cards linked to failed transactions.

Sale of Personal Information

Our Site sells Personal Information as outlined in the California Consumer Privacy Act of 2018 (“CCPA”).

[INSERT:

  • CATEGORIES OF INFORMATION SOLD;
  • INSTRUCTIONS ON HOW TO OPT-OUT OF SALE;
  • INFORMATION ABOUT SELLING MINORS’ INFORMATION (UNDER 16) AND AFFIRMATIVE AUTHORIZATION OBTAINED;
  • DETAILS ON ANY INCENTIVES PROVIDED FOR NOT SELLING INFORMATION.]

Your Rights

GDPR

If you reside in the EEA, you possess the right to access, port, rectify, update, or erase the Personal Information we retain about you. Contact us through the provided contact information.

Your Personal Information will initially be processed in Ireland and subsequently transferred outside of Europe for storage and further processing. Refer to Shopify’s GDPR Whitepaper here for GDPR-compliant data transfers.

CCPA

If you are a California resident, you hold the right to access, port, rectify, update, or erase your Personal Information. Reach out to us through the contact details.

If you wish to designate an authorized agent for these requests, contact us at the provided address.

Cookies

A cookie, a small data packet downloaded when you visit our Site, enhances your browsing experience by storing preferences and actions. Our cookies serve diverse functions, from functional to advertising and analytics.

We employ various cookies to optimize your Site experience and deliver our services.

Cookie duration varies between “persistent” and “session” cookies. Most of our cookies are persistent and expire within 30 minutes to two years.

You can control cookies through your browser settings but note that disabling them may impact site accessibility and user experience. For guidance, visit www.allaboutcookies.org.

However, blocking cookies may not entirely halt our information sharing with third-party advertising partners. To exercise your rights or opt-out of specific information uses, refer to the instructions in the “Behavioral Advertising” section above.

Do Not Track

We don’t alter our data collection practices in response to “Do Not Track” signals from browsers due to the absence of consistent industry standards for such signals.

Changes

We may periodically update this Privacy Policy to reflect operational, legal, or regulatory modifications.

Contact Information

For queries regarding our privacy practices or complaints, contact us via email at [email address] or by mail using the provided details:

1200 17th St NW, Washington, DC 20036, USA

Last updated: 16th May 2023

If you’re unsatisfied with our response to your complaint, you have the right to escalate it to the relevant data protection authority, either local or our supervisory authority (here).